market stats
Wisconsin's technology sector has expanded significantly, supported by strong university research programs, growing startup ecosystems in Madison and Milwaukee, and established software and IT services companies serving regional and national clients.
Wisconsin is home to over 8,500 technology companies employing more than 100,000 workers, with growing concentrations in software development, data services, and IT consulting.
Most Wisconsin technology transactions fall within the lower-middle market, with valuations driven by recurring revenue, customer retention, intellectual property, and growth trajectory.
Wisconsin's technology concentration spans software development, data analytics, web development, cybersecurity, and IT managed services with strong Midwest client bases.
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trusted local experts
Wisconsin offers technical talent, lower operating costs than coastal markets, and strong Midwest client relationships—making local technology companies attractive acquisition targets.
UW-Madison ranks among the nation's top research universities, producing technical talent and spinoff companies that strengthen Wisconsin's technology ecosystem and attract strategic buyers.
Wisconsin technology companies benefit from lower labor and real estate costs compared to coastal tech hubs, creating attractive margin profiles for acquirers seeking operational efficiency.
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